HVLY™ FRAGRANCES.

Our Story.

Who are we?
Where did we come from?
What’s our story?

We’re two students from Estonia who love perfume — and we were tired of how expensive it is to explore and enjoy it.

So we created HVLY™ FRAGRANCES.: a smarter way to experience luxury scents without the high price tag or commitment. With our perfume sets, you can test multiple premium fragrances, find what fits you, and enjoy variety every day.

Why perfume sets?

Perfumes today can be expensive — owning several premium fragrances is a luxury many can’t justify.

And sometimes, a scent that feels perfect in the store turns out completely different later, or may not suit your skin, personality, or lifestyle.

With HVLY™ FRAGRANCES, you can try multiple fragrances risk-free and affordably — discover new favorites, switch scents to fit your mood, or find the signature scent worth investing in.

Whether you’re exploring for yourself or gifting someone special, we’re here to make fragrance enjoyable, flexible, and accessible.

Looking for something new?

Find the perfect set and discover a new world-class fragrances for yourself.

Browse Sets: